<aside> 💡 The color palette must be used in every graphic resource, from cards to website. That standardization will not only reinforce the company’s personality; but will also allow us to create a relationship with the ones with whom we will communicate.
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<aside> 💡 RGB and HEX colors are the colors used to present the brand on devices and screens, while CMYK and Pantone colors are used for printing on physical media (stationery, for example). Pantone being a solid color and not a combination of colors.
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Try changing the color of mint bubblegum from green to pink and you’ll see how people expect it to taste like strawberries instead of mint. The example might sound a bit absurd but the fact is that each color has its own meaning and that’s why we must use it correctly.
Like in the previous graphic elements, the goal of the color palette is to embody Angry Ventures’ personality. The color we use lets us be different from other brands, some of them in the same market niche.
https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FebW8PF1UdaiS1WbTvGhqac%2FAV-Design-System%3Fnode-id%3D15%253A364
<aside> 💡 Do you want to go back? Sure, the design system is nice, but do you need a short description of Angry Ventures or check something on the website? Click below. 👇
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