<aside> đź“Ś The institutional typographic is important to have visually consistent, it helps us recognizing the brand in every channel of communication. The typography used in the logo should only be used for this purpose, transforming the brand into a differentiating icon from the rest of the common texts.
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Typography is also an important element for the visual language of a brand.
The chosen font for Angry Ventures was the Andes family. This font has a wide range of variations, including the “condensed” version. Online resources, such as the website or PDF documents, must use Source Sans Pro.
Every resource, printed or virtual, must prioritize the usage of Andes. If it is not possible (for example, because the document must be edit by someone else) Trebuchet MS must be used.
The typography used in the body of the brand is Causten Round and is not indicated for use in any situation other than the brand itself.
Used in all corporative resources, printed or virtual.
Used in every online resources. It’s a free Google Fonts.
Only used if Andes is not available. It’s a system font, so it’s installed on every computer.
https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FebW8PF1UdaiS1WbTvGhqac%2FAV-Design-System%3Fnode-id%3D12%253A2