<aside> 💡 We made a joke about developing our website quickly, but the essence of it is how much bullshit that was. It took us a long time to do it and we decided to write about it in your blog. Catch them all, Ash!

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🪐 Our Angry blog post from the founder, Fernando

Be arrogant - how can we create a medium instead of a new website?

Immersive? Why wouldn’t we? How can we develop a medium instead of a website? How can we put ourselves in a position to create something crappy that its users and visitors will misunderstand?

🚀 Our Angry blog post from the main designer, Nathália

Rebranding or redesigning a website? A journey with AV7

The answer was to bring movement to the brand, saturated colors, emotions. It was to get a clear and objective message, but that was also soft, with thick and rounded lines so that it was possible to feel the affective and experiential aspects.

✨ The stages and pain of AV7’s website birth

The stages and pain of AV7's website birth

Is it a website like many others? For sure it is not. We never wanted that, even when we didn’t really know what we wanted. Is it the best website ever built? Probably not. But it is the best not-website WE have ever built.